Segwise: AI-Powered Mobile Game Optimization

Segwise is an AI-driven tool designed to significantly boost the return on ad spend (ROAS) and overall performance of mobile games. By leveraging advanced analytics and a no-code integration process, Segwise empowers gaming studios to optimize in-app purchases, ad revenue, and user retention.

Key Features

• MELRON ROAS Analyst: An always-on, AI-powered analyst utilizing causal inference models on massive datasets (terabytes) to pinpoint player demographics and behaviors impacting ROAS.
• Hyper-Segmentation & Anomaly Detection: Identifies hidden opportunities by hyper-segmenting player data across millions of dimensions and employing anomaly detection models to reveal key metric shifts.
• AI-Driven Opportunity Identification: Uses AI agents to uncover hidden opportunities across marketing campaigns, in-game events, and app performance data.
• Instant Answers & Customizable Queries: Allows users to ask specific questions about ROAS metrics and receive immediate, data-driven answers tailored to their needs.
• Seamless No-Code Integration: Integrates effortlessly with all data sources and warehouses, eliminating the need for coding.

Benefits

• Maximize ROAS: Dramatically improve Return on Ad Spend.
• Reduce CPI: Lower your cost per installation.
• Optimize In-App Purchases: Increase in-app spending.
• Enhance User Retention: Improve player engagement and loyalty.
• Streamlined Integration: Easy and quick setup, eliminating coding requirements.

Use Cases

• Improving marketing campaign effectiveness.
• Optimizing in-game events and monetization strategies.
• Understanding player behavior and improving retention.
• Reducing marketing costs while achieving higher ROAS.

Segwise empowers game studios to achieve significant improvements in key performance indicators through its powerful AI-driven analytics and seamless integration capabilities.