Roadway: Your Growth Marketing Automation Platform

Roadway is an analytics and automation platform specifically designed for growth marketing teams seeking to accelerate revenue and enhance efficiency. It leverages AI to simplify data analysis and automate insight generation, empowering data-driven decision-making.

Features

• Self-Serve Analytics: Quickly create custom dashboards and reports.
• Automated Metric & Attribution Modeling: Focuses on key business metrics and growth levers.
• AI-Powered Insight Generation: Analyzes metrics and funnels, understanding your business and best practices. Provides actionable tips based on insights.
• Warehouse-Native Analytics: Automates semantic layer creation, connecting directly to your data warehouse.
• Simple Integrations: Works seamlessly with your existing data stack through a flexible schema.
• AI-Assisted Metric Management: Easily add and verify new metrics.
• Multi-Step Data Analysis: Streamlines complex analysis processes.

Benefits

• Increased Revenue Growth: Data-driven insights lead to more effective marketing strategies.
• Improved Efficiency: Automation reduces manual work and speeds up analysis.
• Data-Driven Decision Making: Access to clear, actionable insights enables better strategic choices.
• Simplified Workflow: Intuitive interface and self-service features make the platform easy to use.
• Leaner Teams: Streamlined processes allow teams to achieve more with fewer resources.

Use Cases

• Identifying key growth drivers and optimizing marketing campaigns.
• Tracking campaign performance and attributing revenue accurately.
• Creating custom reports and dashboards to monitor key metrics.
• Automating routine data analysis tasks.

Roadway empowers growth marketing teams to achieve more with less, driving significant improvements in efficiency and revenue growth through intelligent automation and actionable insights.