Gamelight: The Mobile Game User Acquisition Platform

Gamelight is a powerful User Acquisition (UA) platform built specifically for mobile game developers. It leverages a unique approach by driving direct gamer traffic from its own game recommendation platform, resulting in highly targeted and effective user acquisition campaigns.

Key Features

• Targeted User Acquisition: Employing extensive targeting options including age, gender, vertical, lookalike, and competitor game targeting, Gamelight ensures your ads reach the right players.
• Advanced Analytics & User Profiling: Sophisticated algorithms analyze app usage and gaming behavior to create detailed user profiles, enabling personalized game recommendations.
• Reward Algorithm: Incentivizes users to play games through a points system redeemable for gift cards and vouchers, boosting engagement and retention.
• ROAS Optimization: A dedicated Return on Ad Spend (ROAS) algorithm identifies high-value users most likely to make in-app purchases, maximizing your return on investment.

Benefits

• Increased User Acquisition: Reach your target audience effectively through precise targeting and personalized recommendations.
• Enhanced User Engagement: The reward system fosters a dedicated player base and encourages longer playtime.
• Improved ROI: The ROAS algorithm ensures your advertising budget is used efficiently to acquire valuable players.
• Data-Driven Decision Making: Gain valuable insights into user behavior and preferences to optimize your game and marketing strategies.

Use Cases

• Mobile game developers seeking to increase their player base and improve user retention.
• Game publishers looking to optimize their user acquisition campaigns and maximize ROI.
• Marketing teams needing a powerful tool to analyze player behavior and personalize their marketing efforts.

Gamelight provides a comprehensive solution for mobile game developers seeking to effectively acquire and retain users, leading to increased revenue and improved game performance.